Hockeytown Blog: Here's a blog for Red Wing'ed fans.

Sports Marketing Alert: Over at Andrew Sullivan's site, I just came across this little passage that made me shake my head:

The Washington Capitals hockey team no less are currently flogging a new piece of merchandise. They should come up with a better idea than a sniper fitted cap.

Here's the link to the cap in question. What Sullivan fails to note, however, is that a "sniper fitted cap" is available from every team in the NHL, not just the Capitals. Of course, he also ignores the fact that marketing and selling such a cap requires a long lead time, hence the decision to sell the cap was probably made many months ago, and certainly not in the midst of the current crisis.

Don't believe me? Take a gander at the results of a Google search on "sniper-fitted cap."

Now, as to why a cap would be marketed as "sniper-fitted," I'm just not sure. Perhaps the cap is similar in some way to the caps military snipers use. Then again, the term "sniper" is used in ice hockey to describe a player who's highly skilled at putting the puck in the net.

Of all the things in the world to get upset about, I don't think this should be on the list.